Individuals and Sole Proprietorships

The exam groups these together: individual, natural person(s), sole proprietorship. Understanding the distinctions between them is important for selecting the right answer.


Individual / Natural Person

  • Natural person = a living human being (as opposed to a legal entity like a corporation or trust)
  • Individual = a natural person acting in their own capacity as a client

Investment suitability considerations for individuals:

  • Life stage, time horizon, income stability, family obligations
  • Risk tolerance varies widely; must be assessed per client
  • Tax bracket affects product recommendations (e.g., municipal bonds for high-bracket clients)
  • Liquidity needs may restrict access to certain investments (e.g., limited partnerships, annuities)

Exam Tip: Gotchas

  • A "natural person" and an "individual" are NOT the same as a "sole proprietorship." A sole proprietorship is a business structure, and the owner has unlimited liability. If a question asks about liability protection, sole proprietorships provide NONE.

Sole Proprietorship

A sole proprietorship is a business owned and operated by one natural person with no legal separation between the owner and the business.

  • Simplest and cheapest business structure to form
  • Business income reported on the owner's personal tax return (Schedule C)
  • Owner has unlimited personal liability for all business debts and lawsuits
  • No liability protection; creditors can pursue the owner's personal assets
  • No continuity of life; business ends when the owner dies or ceases operations

Exam Tip: Gotchas

  • A sole proprietorship has no legal separation from the owner. The owner IS the business.
  • No continuity of life: if the owner dies, the business ceases to exist.