Conflicts of Interest, Impermissible Activities, and Ethics

This is the largest topic in the ethics unit, covering 13 categories of prohibited conduct, conflicts of interest, and ethical obligations for investment advisers, broker-dealers, and their representatives.


Loans To and From Clients

Borrowing from Clients

Borrowing from clients is prohibited unless the client is:

  • A broker-dealer
  • An affiliate of the investment adviser
  • A financial institution in the business of loaning funds (e.g., a bank)

Loaning to Clients

Loaning to clients is prohibited unless the adviser is:

  • A financial institution in the business of loaning funds
  • The client is an affiliate of the adviser

Exam Tip: Gotchas

  • An investment adviser (IA) cannot borrow $50,000 from a wealthy client to cover a personal expense, even if the client willingly offers the loan. The prohibition is absolute unless the client is a broker-dealer (BD), affiliate, or bank.

Sharing in Profits and Losses

IAs and investment adviser representatives (IARs) generally cannot share in the profits or losses of a client's account.

Exception: Sharing is permitted if:

  • The adviser contributes its own capital to the account
  • Sharing is proportional to the adviser's contribution
  • Written authorization from the client exists

Members of the adviser's immediate family may share disproportionately with client authorization.


Client Confidentiality

Advisers must not disclose the identity, affairs, or investments of any client unless:

  • Required by law (court order, subpoena, regulatory investigation)
  • Client consents to the disclosure

Confidentiality continues after the advisory relationship ends.


Insider Trading

Investment advisers must establish, maintain, and enforce written policies and procedures reasonably designed to prevent the misuse of material nonpublic information (Investment Advisers Act (IAA) Section 204A).

Key Definitions

  • Material - information a reasonable investor would consider important in making an investment decision
  • Nonpublic - information not yet broadly disseminated to the investing public

Key Rules

  • Trading on or tipping others to trade on material nonpublic information violates Section 10(b) of the Securities Exchange Act of 1934 (SEA) and Securities and Exchange Commission (SEC) Rule 10b-5
  • Information barriers ("Chinese walls") are common compliance tools to prevent material nonpublic information (MNPI) from flowing between departments

Exam Tip: Gotchas

  • An adviser who learns that a publicly traded company is about to be acquired (material, nonpublic) cannot trade on that information for personal accounts OR client accounts. Using insider information to benefit clients is still illegal.

Selling Away

Engaging in securities transactions outside the scope of the adviser's normal business activities without proper disclosure and authorization. Similar to private securities transactions for BDs.


Market Manipulation

Any conduct designed to artificially influence the price of a security is prohibited. This includes:

  • Wash trades - buying and selling the same security to create appearance of activity
  • Matched orders - two parties secretly coordinate prearranged trades
  • Painting the tape - creating false volume to mislead investors about market activity
  • Front-running - executing personal trades before a large client order that will move the price

Personal Securities Transactions (Code of Ethics)

Every registered investment adviser must adopt a code of ethics (SEC Rule 204A-1). The code must address personal securities transactions of access persons.

Access Persons Defined

Access persons - supervised persons who:

  • Have access to nonpublic information about client trades or portfolio holdings
  • Are involved in making securities recommendations
  • If providing investment advice is the adviser's primary business, all directors, officers, and partners are presumed to be access persons

Reporting Requirements

ReportTimingContent
Initial holdings reportWithin 10 days of becoming an access person (information current within prior 45 days)All reportable securities holdings
Annual holdings reportAt least once every 12 months (information current within prior 45 days)All reportable securities holdings
Quarterly transaction reportWithin 30 days after end of each quarterAll securities transactions during the quarter

Pre-Clearance Required

Pre-clearance required before access persons acquire beneficial ownership in:

  • Initial public offerings (IPOs)
  • Limited offerings (private placements)

Sole Proprietor Exception

If the adviser has only one access person (the adviser itself), it does not need to submit reports to itself, but must maintain records of all holdings and transactions.

Exam Tip: Gotchas

  • The initial holdings report must be filed within 10 days of becoming an access person, but the holdings information must be current as of no more than 45 days prior. The exam may test these specific time frames.

Outside Securities Accounts

  • Access persons must report any brokerage accounts they hold or establish
  • Advisers must receive duplicate confirmations and/or statements for access persons' outside accounts

Excessive Trading (Churning)

Churning - inducing trading in a client's account that is excessive in size or frequency in view of the client's financial resources, investment objectives, and account character. The adviser can directly benefit from excessive transactions, creating a conflict of interest.

Indicators of churning:

  • High turnover ratio (annualized value of purchases divided by average account value)
  • High cost-to-equity ratio (total costs divided by average equity)
  • Frequent short-term trades inconsistent with stated objectives

Churning is both an unethical business practice and a violation of antifraud provisions.


Exploitation of Vulnerable Adults

The Model Act to Protect Vulnerable Adults from Financial Exploitation addresses financial exploitation of eligible adults (typically age 65+ or adults with impairments).

ProvisionDetails
Delayed disbursementAdviser may delay disbursements for up to 15 business days if reasonable belief that financial exploitation would result
Trusted contact personAdvisers may designate a trusted contact person (authorized by the client) who can be notified of suspected exploitation
Mandatory reportingMust notify the state securities regulator and adult protective services when exploitation is suspected
ImmunityGood-faith compliance provides immunity from administrative and civil liability
Limitation on trusted contactDisclosure may not be made to the trusted contact if that person is suspected of the exploitation

Exam Tip: Gotchas

  • The disbursement delay is up to 15 business days, not calendar days. The adviser must also conduct an internal review during this period. This is a protective measure, not a punishment; the adviser is shielding the vulnerable adult while the situation is investigated.

Other Prohibited Activities

Additional unethical business practices:

  • Misrepresentation of qualifications, services, or fees; omitting material facts
  • Using others' work without disclosure (presenting third-party reports as your own)
  • Guaranteeing results - promising a specific gain or no-loss outcome
  • Advertising violations - ads containing untrue statements, implying Administrator approval, or false "free" offers
  • False transaction reports - publishing or circulating any report of a securities transaction the BD does not believe was bona fide (distinct from deceptive advertising; this protects the integrity of the public trade record)
  • Advisory contract failures - contracts must be in writing and disclose services, term, fees, formula, refund policy, discretionary power, and assignment restrictions
  • Assignment without consent - cannot assign an advisory contract without client consent
  • Accessing client accounts using the client's own unique identifying information (e.g., username and password)
  • Failing to satisfy arbitration awards or final judgments from client-initiated proceedings
  • Failing to pay regulatory fines or penalties imposed by the SEC, state regulators, or self-regulatory organizations (SROs)
  • The list is not exhaustive - other conduct involving non-disclosure, incomplete disclosure, or deceptive practices is also deemed unethical

Source: NASAA Model Rule on Dishonest or Unethical Business Practices of Broker-Dealers and Agents (April 2025)

Exam Tip: Gotchas

  • An IA cannot state in advertisements that the state Administrator has "approved" the advertisement. Registration does not imply approval or endorsement of qualifications or business practices.
  • An IA cannot include a waiver of compliance with securities laws in an advisory contract.