The Primary Market
Now that you have the four-market framework, let's look at where it all begins: the primary market, where new securities are created and sold for the first time.
What Is the Primary Market?
- The primary market is where new securities are created and sold for the first time
- The issuer (the company or government entity) receives the proceeds from the sale
- Investment bankers, also called underwriters, facilitate primary market transactions by helping price, market, and distribute the new securities
Think of it this way: The primary market is like buying a car directly from the manufacturer. The manufacturer (issuer) gets your money. If you later sell that car to someone else, the manufacturer does not get a cut. That resale is the secondary market.
Exam Tip: Gotchas
- In the primary market, the issuer receives the money. In the secondary market, the selling investor receives the money. The issuer gets nothing from secondary market trades. This is one of the most frequently tested distinctions on the SIE.
Types of Primary Market Transactions
| Transaction Type | Description |
|---|---|
| Initial Public Offering (IPO) | A company's first sale of stock to the public. The company transitions from private to publicly traded. |
| Follow-on offering | Additional shares issued by a company that is already publicly traded (also called a secondary offering, but still a primary market transaction because new shares are being created) |
| Municipal bond new issue | State and local government debt sold for the first time to raise capital for public projects |
Exam Tip: Gotchas
- A "follow-on offering" (or "secondary offering") is still a primary market transaction. The word "secondary" in "secondary offering" refers to it being a subsequent offering, not to the secondary market. New shares are being created and sold, so the issuer receives the proceeds.
- IPO = first time; follow-on = additional shares from a company already public. Both are primary market transactions.
Key Primary Market Rules
- A prospectus must be delivered to investors for corporate securities offerings. This disclosure document contains financial statements, risk factors, and details about the issuer.
- For municipal bonds, the equivalent document is the official statement
- Underwriters perform due diligence to verify the accuracy of the issuer's disclosures before bringing the security to market
Exam Tip: Gotchas
- Prospectus is for corporate offerings; official statement is for municipal bonds. The exam tests this distinction.
- The issuer (not the underwriter) receives the proceeds. The underwriter earns a fee (the spread) for facilitating the transaction.