Variable Contracts

Quick Answer

Variable annuities and variable life insurance are insurance products that are also securities, regulated by both the SEC and state insurance regulators, requiring dual licensing to sell. The owner bears the market risk. During accumulation, funds grow tax-deferred; during annuitization, the earnings part of each payment is taxed as ordinary income. Ongoing fees also reduce returns.

Variable annuities combine investment features with insurance benefits, making them unique hybrid products with their own set of rules.


What Are Variable Annuities?

  • Insurance products with investment features
  • Considered securities (regulated by both the SEC and state insurance regulators)
  • Must be sold by prospectus
  • Invested in separate accounts (sub-accounts) that function like mutual funds
  • Returns are not guaranteed: they vary with sub-account performance
  • Require both a securities license (Series 6 or Series 7) and an insurance license to sell

Exam Tip: Gotchas

  • Variable annuities are both insurance products and securities. This dual nature means they require dual licensing (securities + insurance) and dual regulation (SEC + state insurance).
  • Fixed annuities are not securities; only variable annuities are securities.

Think of it this way: A variable annuity is like a mutual fund wrapped inside an insurance contract. You get market exposure through sub-accounts (similar to mutual funds), but the insurance wrapper adds tax deferral, a death benefit, and a future income stream.

Separate Account vs. General Account

An insurance company keeps two kinds of accounts, and they carry different risks.

AccountWhat it holdsWho bears the investment risk
Separate accountThe sub-accounts the owner picks (stock, bond, money market)The contract owner
General accountThe insurer's own main assets, which back the insurer's guarantees (such as a fixed annuity's stated rate)The insurance company

Exam Tip: Gotchas

  • A guaranteed return belongs to a fixed annuity and its general account. A variable annuity's separate account guarantees nothing about performance.
  • The separate account is why a variable annuity is a security: the owner, not the insurer, takes the market risk.

Variable Life Insurance

Variable life insurance is the other variable contract. It is a life insurance policy whose cash value is invested through a separate account, the same way a variable annuity's money is.

  • It is both a security and an insurance product, so it is sold by prospectus, and selling it takes a securities license and an insurance license
  • Premiums, after the policy's fees come out, go into separate-account sub-accounts that the policyowner picks
  • Cash value is not guaranteed: it rises and falls with the sub-accounts, and the owner can lose money
  • The insurer may guarantee a minimum death benefit; any amount above that minimum varies with the sub-accounts. No guarantee covers the separate account's investment return or principal value
  • The policyowner bears the investment risk, just as a variable annuity owner does
RiskWhat it meansWhere it is the main risk
Market riskThe value falls because the investments in the account fallVariable life and variable annuities, through the owner's sub-accounts
Interest rate riskPrices fall when interest rates riseFixed-rate bonds

Exam Tip: Gotchas

  • The greatest risk in a variable life policy or a variable annuity is market risk, because the policyowner bears the separate account's investment risk. Interest rate risk is the signature risk of a fixed-rate bond.
  • FINRA's deferred variable annuity rule lists market risk among the features a customer must be told about.
  • A guaranteed minimum death benefit does not guarantee the cash value.

The Two Phases

Variable annuities have two distinct phases:

Accumulation Phase (Building the Account)

  • Investor makes contributions (can be lump sum or periodic)
  • Funds grow tax-deferred: no current taxation on gains while they remain in the account
  • Investor selects sub-accounts (stock, bond, money market options)
  • No contribution limits (unlike IRAs or 401(k)s)
  • A withdrawal before annuitization is taxed LIFO (last in, first out): earnings come out first and are fully taxable as ordinary income; only after all earnings are withdrawn does the owner reach the tax-free cost basis
  • Withdrawals before age 59 1/2 generally face a 10% IRS early withdrawal penalty on the taxable (earnings) portion unless an exception applies, plus ordinary income tax on that same portion

Annuitization Phase (Receiving Payments)

  • Investor converts the account into a stream of periodic payments
  • The earnings part of each payment is taxed as ordinary income (not capital gains rates)
  • In a nonqualified contract, part of each payment is a tax-free return of the owner's after-tax investment. The exclusion ratio (investment in the contract divided by the expected return) sets that part, and once the investment is fully recovered, later payments are fully taxable
  • Once annuitized, the decision is generally irrevocable
  • Qualifying substantially equal periodic payments, made at least annually over life or life expectancy, are exempt from the 10% IRS penalty even before age 59 1/2. Annuitization alone does not automatically remove the penalty

Exam Tip: Gotchas

  • Variable annuity withdrawals are taxed as ordinary income, not capital gains, even if the underlying sub-accounts hold stocks.
  • Age 59 1/2 removes the 10% IRS penalty based on age alone. Earlier exceptions have their own requirements. Ordinary income tax and any contractual surrender charge are separate.
  • LIFO means earnings come out first. A common mistake is expecting FIFO (basis returned first). Example: you invested $50,000 and the contract is now worth $70,000, so it holds $20,000 in earnings. A $20,000 withdrawal comes entirely from those earnings under LIFO, so the whole amount is taxable (plus the 10% penalty if you are under 59 1/2 without an exception).

Payout options:

OptionHow It Works
Life onlyPayments for the annuitant's lifetime; nothing to beneficiaries after death
Life with period certainPayments for life, but guaranteed for a minimum period (e.g., 10 or 20 years); beneficiary receives remaining payments if annuitant dies during the guarantee period
Joint and survivorPayments continue for the lives of two people (typically spouses)

What Sets the Size of Each Payment?

  • The payout option: the time period the payments must cover changes each payment. For the same account value, adding a guaranteed period or a second life generally lowers each payment
  • Age and sex: a life payout depends on the annuitant's life expectancy. An older annuitant is expected to receive fewer payments, so the same account value buys a larger payment
  • Sub-account performance (variable payout only): payments rise and fall with the owner's separate-account sub-accounts, measured against an assumed interest rate (AIR) set in the contract. They do not follow the insurance company's own investment returns

Exam Tip: Gotchas

  • The kind of annuity payout chosen partly decides how large each payment is.
  • A variable payout follows the owner's sub-accounts, not the insurer's general-account investments.
  • Age and sex do affect a life annuity payment, because they set life expectancy.
  • A nonqualified payout is not all tax-free: only the part that returns the owner's after-tax investment escapes tax.

Surrender Charges

  • Contingent deferred sales charge (CDSC)-like fees charged for early withdrawals during the surrender period
  • Typically decline over 5-10 years (similar to Class B mutual fund CDSCs)
  • Designed to discourage short-term investing in a long-term product

Try it: Calculate what you would owe if you withdraw in year X of the contract with the Variable Annuity Surrender Calculator.

Costs and Fees

A variable annuity charges more than one fee, and each fee comes out of the owner's return.

FeeWhat it pays forWhen it applies
Mortality and expense (M&E) chargeThe insurance guarantees (such as the death benefit) and the cost of running the contractEvery year, as a percentage of account value
Investment advisory feesManaging the sub-account portfolios, like a mutual fund's expense ratioEvery year, taken from the sub-account's assets
Rider chargesOptional added benefits the owner choosesEvery year while the rider stays on the contract
Surrender chargeDiscouraging early withdrawalOnly if the owner withdraws during the surrender period

Exam Tip: Gotchas

  • The M&E charge is ongoing. The owner pays it whether or not they ever withdraw. A surrender charge applies only when money leaves early.
  • The variable-annuity sales-practice rule lists M&E fees, investment advisory fees, and rider charges, along with the surrender charge, among the features a representative must make sure the customer has been told about.
  • Swapping one variable annuity for another can raise these fees, which is one reason FINRA looks closely at exchanges.

Key Features

  • Death benefit: If the owner dies during the accumulation phase, the beneficiary receives at least the amount invested (or the current account value, whichever is higher)
  • Tax-deferred growth: No taxes on gains until withdrawal
  • No contribution limits: Unlike qualified retirement plans
  • 1035 exchange: Tax-free exchange of one annuity for another (or a life insurance policy for an annuity) under the Internal Revenue Code's tax-free-exchange provision for insurance products

Exam Tip: Gotchas

  • A 1035 exchange is tax-free, but surrender charges on the old contract may still apply.
  • Surrender charges and CDSC are similar concepts but apply to different products (annuities vs. mutual funds).

Variable-Annuity Sales-Practice Requirements

The variable-annuity sales-practice rule specifically governs suitability for deferred variable annuities:

  • Requires the representative to make reasonable efforts to determine the customer's age, income, investment experience, objectives, time horizon, existing assets, and risk tolerance
  • A registered principal must review and approve the customer's application before it is sent to the insurance company
  • Principal review must occur within 7 business days of receiving a complete application
  • FINRA scrutinizes exchanges of one variable annuity for another (especially within 36 months) because surrender charges on the old contract may apply

Exam Tip: Gotchas

  • The variable-annuity sales-practice rule specifically targets deferred variable annuities for enhanced suitability requirements; it does not apply to fixed annuities.
  • A registered principal must review and approve the application within 7 business days.
  • Exchanges within 36 months of a prior purchase receive extra scrutiny because of surrender charges on the old contract.

What Should You Check on Exam Day?

  • Can you explain why variable annuities and variable life policies need both a securities license and an insurance license, while fixed annuities are not securities?
  • Can you say who bears the separate account's investment risk, why that makes market risk the greatest risk in a variable life policy or variable annuity, and which account backs a fixed annuity's guarantee?
  • Can you state the age before which a withdrawal triggers a 10% IRS early withdrawal penalty, why a partial withdrawal is often fully taxable (LIFO: earnings come out before basis), and how the exclusion ratio splits a nonqualified annuity payment?
  • Can you list what sets the size of an annuity payment: the payout option, age and sex, and, for a variable payout, sub-account performance?
  • Can you tell the ongoing variable annuity fees apart from the surrender charge, and state how many business days a principal has to review a deferred variable annuity application?