Quick Answer
FINRA limits gifts to $300 per person per year in aggregate, unless the giver is present as business entertainment, which has no dollar cap but must stay reasonable. Non-cash compensation from product sponsors is generally prohibited, except for narrow, sales-target-free exceptions.
Beyond political contributions, FINRA also restricts the gifts and benefits that securities professionals can give and receive. These rules prevent conflicts of interest and ensure that recommendations are based on client needs, not personal incentives.
Gifts and Gratuities
- No member or associated person may give anything of value in excess of $300 per person per year to any person where the payment relates to the recipient's employer's business
- The $300 limit is an aggregate annual amount per recipient, not per gift
- This rule applies to gifts given to employees of other firms or to customers
- The limit was raised from $100 to $300 in 2026; older practice questions may still use $100, so either figure can appear on the exam
What Counts and What Doesn't
| Category | Subject to $300 Limit? | Notes |
|---|---|---|
| Cash or gift cards | Yes | Always counts toward the limit |
| Business entertainment (giver present) | No | Occasional meals, sporting events, or shows where the giver attends |
| Entertainment tickets (giver absent) | Yes | Buying someone concert tickets without attending = a gift |
| Promotional items | No | Pens, notepads with firm logo (items of nominal value) |
| Personal life-event gifts | No | Wedding or baby gifts where a pre-existing personal relationship exists |
Exam Tip: Gotchas
- Business entertainment is not subject to the $300 gift limit, but the giver must be present at the entertainment. Buying someone concert tickets and not attending yourself counts as a gift, not entertainment, and is subject to the $300 cap.
Business Entertainment
- There is no specific dollar limit on business entertainment
- However, entertainment must be reasonable and not so frequent or excessive as to raise questions of propriety
- The giver must be present for it to qualify as entertainment rather than a gift
- Examples: occasional meals, sporting events, theater productions
Think of it this way: If you are there enjoying the event with the other person, it is entertainment. If you just hand them the tickets and they go without you, it is a gift subject to the $300 annual limit.
Non-Cash Compensation Rules
Associated persons generally may not receive non-cash compensation from product sponsors (mutual fund companies, variable annuity issuers, etc.).
Permitted Exceptions
| Exception | Condition |
|---|---|
| Gifts under $300/year | Per person, per year |
| Occasional meals/entertainment | Not conditioned on sales |
| Training and education meetings | Not conditioned on achieving a sales target |
| In-house sales incentives | From the representative's own firm, based on total production (not specific products) |
Prohibited
- All-expense-paid trips, vacations, or prizes conditioned on meeting sales quotas for a specific product
- Any incentive designed to push a representative toward selling one product over another based on the representative's personal benefit rather than the client's needs
Exam Tip: Gotchas
- Non-cash compensation from product sponsors is generally prohibited. The exceptions are narrow: gifts under $300/year, occasional meals, and training meetings not tied to sales targets.
- In-house incentives are allowed only if based on total production, not specific product sales. A firm can reward top overall producers but cannot offer bonuses for selling a particular mutual fund.
- All-expense-paid trips tied to product sales quotas are always prohibited, even if the trip includes an educational component.
What Should You Check on Exam Day?
- Can you state the annual dollar limit on gifts to one person, and whether it is per gift or aggregate?
- Do you know why business entertainment does not count toward the gift limit, and what condition it must meet?
- Can you explain why buying someone tickets but not attending counts as a gift, not entertainment?
- Do you know which in-house sales incentives are allowed under the non-cash compensation rules?
- Can you explain why an all-expense-paid trip tied to a sales quota is always prohibited?