Soliciting Business and New Issues

Quick Answer

A registered offering runs through three phases (pre-registration, a cooling-off of at least 20 calendar days with only a red herring and indications of interest, then post-effective sales). Regulation D private placements skip registration, exempt classes still owe antifraud, municipals use a Preliminary Official Statement and Official Statement, and prospectus delivery carries hard deadlines.

The whole unit on one sheet: the phases, the documents, the exemptions, and the deadlines the exam loves.


The Three Phases of a New Issue

  • Pre-registration: before the registration statement is filed. No offers, no sales, no solicitation.
  • Cooling-off: after filing, before the SEC declares it effective. Minimum 20 calendar days (often extended by a deficiency letter or stop order). Deliver the preliminary prospectus (red herring); solicit indications of interest only; no prices confirmed, no money accepted.
  • Post-effective: the SEC has declared it effective. Accept orders; deliver the final prospectus no later than the trade confirmation.

Filing the registration statement starts the 20-day clock. Part I becomes the statutory prospectus investors see; Part II is filed with the SEC but not distributed.

The One-Liners That Win Points

  • Firm commitment: underwriter is a principal, buys the whole issue, and eats unsold shares. Best efforts: underwriter is an agent; unsold shares go back to the issuer.
  • Selling group members sign the selling group agreement, not the underwriting agreement; they earn the selling concession and take no unsold-share risk.
  • Indications of interest are non-binding both ways and must be re-confirmed after the registration is effective.
  • A red herring omits the final offering price, effective date, and net proceeds.
  • Accredited investor means over $200,000 income (or $300,000 joint) in each of the last two years, or over $1 million net worth excluding primary residence, or holding a Series 7, 65, or 82 in good standing.
  • Form D is filed within 15 days AFTER the first sale, never before the offering begins.
  • Municipals have no "prospectus": the POS is the preliminary document, the OS is the final one (posted to EMMA).
  • A Notice of Sale solicits underwriters, not investors, and appears in The Bond Buyer for competitive deals.
  • Exempt from registration is never exempt from antifraud.

Numbers to Lock In

ItemValue
Cooling-off minimum20 calendar days
Reg D small-offering cap$10 million per 12 months
Traditional Reg D non-accredited capup to 35 sophisticated
Accredited-only variant non-accreditedzero (verification required)
Form D filingwithin 15 days of first sale
Entity accredited-investor asset testover $5 million
Commercial paper maturity270 days or less
Intrastate doing-business test80% (any one benchmark)
Intrastate resale restriction6 months from last sale
48-hour rulefirst-time IPOs only
Aftermarket delivery: standard IPO / follow-on / exchange-listed90 / 40 / 25 days
Customer account record deliverywithin 30 days, then every 36 months
Taping rule look-back3 years
Taping rule grace period60 days

Reg D: The Two Unlimited-Dollar Variants

  • Traditional private placement: unlimited dollars, unlimited accredited plus up to 35 sophisticated non-accredited, no general solicitation, self-certification acceptable.
  • Accredited-only general-solicitation variant: unlimited dollars, zero non-accredited, general solicitation permitted but the issuer must take reasonable steps to verify accreditation.

Top Gotchas

  • The 20-day cooling-off is a minimum, not a fixed date; registration is effective only when the SEC says so.
  • Primary residence is excluded from the $1 million net worth test, and accreditation is not only about wealth (a Series 7, 65, or 82 qualifies).
  • The 35-purchaser cap is the traditional variant only; the general-solicitation variant allows zero non-accredited.
  • The 48-hour rule applies to IPOs of first-time issuers only, and the preliminary prospectus must arrive at least 48 hours before the confirmation.
  • Intrastate is all-or-nothing: one out-of-state sale destroys the exemption for everyone (contrast Reg D's insignificant-deviation relief).
  • The modernized intrastate safe harbor allows out-of-state offers but still bars out-of-state sales.
  • Customer account records go out within 30 days of opening, then every 36 months; do not confuse the two.
  • Taping rule middle tier (10 to 19 reps) is 4 registered persons, not a percentage (small is 40%, large is 20%); a disciplined firm was expelled or had its registration revoked, not merely fined.

One-Breath Recap

Classify the phase first (pre-registration is silent, cooling-off allows only a red herring and indications of interest for at least 20 days, post-effective is when sales happen and the final prospectus is delivered). Match the exemption to the deal (Reg D caps non-accredited at 35 traditionally or zero with general solicitation, intrastate demands 80% in-state and is all-or-nothing, municipals use a POS and OS instead of a prospectus). Nail the deadlines and remember exempt from registration is never exempt from antifraud.


Need more than the recap? This is a condensed summary. If it is not enough, read the full Soliciting Business and New Issues unit for the complete lesson.